240
From your Google Ads campaign
2.0%
B2B median is around 2%
4.0%
Optimized B2B pages typically hit 4–6%
15%
Lead-to-customer rate
$5,000
Annual contract value
Current page
Monthly leads
4.8
Monthly customers
0.7
Monthly revenue
$3,600
After redesign
Monthly leads
9.6
Monthly customers
1.4
Monthly revenue
$7,200
Annual revenue impact
+$43,200/year
Same ad spend. Same close rate.
Conversion lift
2.0x
Monthly revenue delta
+$3,600
ROAS impact
3.3x → 6.7x
Conservative estimates based on industry benchmarks. Real results depend on traffic quality, offer strength, and execution. Drag the sliders to test your own assumptions.